Map of the Week: GIS and College Basketball
|January 25, 2012||Posted by ReubenFB under Map of the Week|
There are two different ways people love maps: for their beauty as a piece of art, and for their capacity to convey information (see if you prefer or this one ). If you love maps as informational tools then you better have heard of GIS, and if you’ve heard of GIS than you better have heard of ESRI ; the best damn mapping company in the entire world.
The map above shows ESRI’s only (as far as I can tell) foray into the field of Sports Cartography, but it’s a good one. ESRI uses its proprietary Market Potential Data to estimate the viewership of college basketball in US zip codes, finding that zip codes nearby major universities (obvious) and military bases (less obvious) had the highest viewership. You can read more about it in ESRI’s blog , and if you have a couple thousand dollars to blow consider getting your hands on ArcGIS 10 and mapping, I dunno, dunks per square mile or something.